ACS-Relay for Life

I've participated in American Cancer Society's Relay for Life since high school. Specifically the student groups on my college campus that advertised Relay for Life have always used an education-based approach (did you know that this many people are diagnosed with breast cancer every year) or a competitive approach (let's be the student group that raises the most money because of the recognition we can gain for the group). I want to take a different approach to this...